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Keeping older adults in mind
Report finds older people are widely demonised. BLAST header

Hello gorgeous friends, welcome to 💥BLAST! #53, and with a new year comes a new look. Thanks to those who fed in to help me understand your email-reading habits. These newsletter tools are heavy on data but light on insight, so it’s useful to hear what’s working.

Seen from behind, an elderly couple are sat on a bench taking in the view

Keeping older adults in mind

As the UK’s age profile rapidly changes, a report examining age-related stereotypes finds older people are widely demonised, being seen as incompetent, hostile or a burden. The communities we form for the good of both individual and group are subject to several tensions. For example, communities struggle to form in cities because the high cost of living causes unprecedented mobility.

An implication of ageing is a sharp rise in healthcare costs as the number of older people with more than one health condition expands. But when we’re ageist, we’re doomed to become that against which we are prejudiced. I wonder whether it’s a part of a more general narrowness, or narrowing of thought.

Ageing shouldn’t be thought of as a downward trajectory, since another study suggests happiness across our lifetime is U-shaped, bottoming out at just 47. Also we may be wrong to assume older people can’t learn as well as younger ones.

Don Norman, who wrote the book on user-centred design, says design fails older consumers. But it needn’t be this way. Things can be designed to be more easily legible and easier to use with older adults in mind. It’s not all about things, though. Many services are concerned only with moving stuff around, but the opportunity’s there to combine this with checking in on people’s welfare.

Age UK are holding an emergency appeal to enable services for older people in the COVID-19 crisis. Please consider making a donation as demand for their support increases.